The goal for this project was to create a seamless visual connection between the established Randy Peters Catering brand that I created and their new line of retail products. To achieve this, I carried through key brand elements—including the circular badge shape, font pairings, and core RPC color palette—to ensure consistency and recognition across all touchpoints.

At the same time, I introduced subtle, product-specific illustrations and color variations to give each item its own identity within the line. The result is a cohesive system that feels undeniably "Randy Peters" while allowing each product to stand on its own. It’s a design approach that respects the heritage of the brand while supporting its growth into new markets.

This project was all about translating the trusted Randy Peters Catering brand into a polished, retail-ready product line. From the outset, the focus was on maintaining brand consistency while giving each product its own identity. By carrying through the circular shape, signature fonts, and color palette, I created packaging that felt instantly recognizable and on-brand, yet fresh and engaging for consumers.

The client was thrilled with the final result—especially the elevated, cohesive look that made the products feel premium and shelf-ready. The polished presentation not only reflected the quality of what’s inside but also reinforced the legacy and professionalism of the Randy Peters name.