These ads were part of a brand launch for a Northern California winery entering one of the country’s most competitive wine markets. With the team focused on opening a tasting room and launching a delivery service—and nearly no budget—I stepped in to craft a campaign that built intrigue and buzz. A high-production, Yellowstone-style ad with a celebrity spokesperson was off the table, so I took a scrappy, strategic approach: meticulously sourcing and stitching together stock footage to create bold, cinematic ads that delivered big impact on a shoestring budget.