Branding | Content Strategy | Marketing Strategy
Rebranding Compliance for the Digital Age
When DQM Connect—a SaaS platform revolutionizing driver file management—approached me for a rebrand, my goal was to create a look that matched their innovative spirit. As a true disrupter in the trucking industry, they needed branding that felt as forward-thinking as their software.
Brand Strategy & Identity Design
DQM Connect came to me with a big ask: redefine how a very traditional industry sees driver file management. As a SaaS platform transforming the way fleets handle compliance, they needed a brand identity that felt as innovative as their technology.
From the start, my strategy was to break away from the outdated, buttoned-up look common in the trucking space. I focused on crafting a tech-forward, modern aesthetic that would not only reflect their sleek, user-friendly software—but also signal to customers that this was a new way of thinking. Clean lines, bold typography, and a fresh, tech-inspired palette came together to position DQM Connect as the bold, forward-thinking disruptor they are.
The result? A brand that stands apart in a crowded, old-school market—just like the software itself.
