Layout Design | UI + UX | Content Strategy
Web Experiences Built on Strategy, Story, and Smart Design
A beautiful website will grab attention—but it's the content that keeps people there and gets conversions. I approach web layout, UI, and UX design with a content-first mindset, making sure the structure supports a clear message and drives users toward meaningful actions.
Transforming a Static Site into a Lead-Generating Machine
DQM Connect
When I teamed up with a colleague to revitalize the DQM Connect website, the stakes were high—they hadn’t received a single lead through their site in over two years. We knew the problem wasn’t just visual; it was strategic. So we started by building a content strategy from the ground up.
We developed marketing personas based on their key customer segments, then backed those insights with real data from their social media analytics to ensure we were targeting the right audiences. With that foundation, we overhauled the site structure, streamlined the messaging, and created content that clearly communicated the software’s value to the trucking industry.
The result? A website that not only looks the part—but actually works. DQM Connect now sees an average of two qualified leads per week directly from their site, a massive turnaround that proves the power of a thoughtful strategy and the right message.
