Branding
Building brands that resonate and inspire
My goal when I work with a client on their branding is ultimately to craft an authentic identity that has a lasting impact. Branding is way beyond a logo, color palette, and typography, it's who you are and how you operate your business. With Randy Peter's I wanted to create a legacy brand that felt timeless and luxurious because that's the level of service they deliver to their clients.
Brand Strategy & Identity Design
For this project, the goal was to create a legacy brand—one that honors the company’s roots and long-standing reputation while elevating its presence to reflect the luxurious, full-service experience they provide today.
As a high-end catering company, their value lies far beyond the food. They anticipate their clients' needs, curate thoughtful experiences, and deliver events with intention and care. Every detail is considered, and every interaction feels personal. I wanted the brand identity to reflect that same level of attention and refinement.
The logo and visual language draw inspiration from timeless design elements to convey heritage and trust, while modern, elegant touches signal sophistication and exclusivity. The result is a balanced identity that feels established yet elevated—much like the service they provide. This brand doesn’t just cater events. It creates unforgettable moments.
